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Defending the Art of SEO Consulting: Dan Zarrella Is Wrong
I admire Dan Zarrella (@danzarrella), an author, speaker and nationally recognized marketing expert also known as the Social Media Scientist at HubSpot. But he sure blew it last week (and apparently...
View ArticleSearch Engines Rule with Local Businesses
People have a lot of options when seeking local businesses like bars, restaurants and clubs. Pew Internet Project recently explored the trends and found that search engines beat out other sources when...
View ArticleWebsite Marketing Strategy – Tips for 2012
As companies plan for their success in 2012, they would do well to look well beyond the value of individual marketing opportunities, tactics and strategies and tie them together to meet their business...
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With Local SEO, Never Neglect Home Page or the Rest of Your Web Site
Web sites can succeed or fail on many levels – in huge or small ways. Local search engine optimization (SEO) can be a major oversight or a minor one depending on how much you depend on the Internet to...
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World Synergy Study: U.S. Small Businesses Fail to Keep Up with SEO
Search engine optimization (SEO) has been around since the mid 1990s, but most small businesses seem to be out of touch when it comes to leveraging the online marketing opportunity. Our new study,...
View ArticleSEO Scams Around Many Corners: Be Careful
Sometimes you can smell a search engine optimization (SEO) scam and sometimes they’re more clever. If you want to guard your money and avoid some headaches, keep these simple tips in mind: 1. Does the...
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For SEO, Don’t Fear the Google Penguin
The SEO industry is buzzing again about Google’s latest algorithm hype – the Penguin webspam update. Everyone, remain calm. I’m sure some good sites suffered with the new adjustment. But it’s aimed at...
View ArticleBuilding a Business on the Internet Shouldn’t Be A Laughing Matter
Some business owners make me laugh when they shouldn’t. I hear these true stories and feel like someone just told an old joke about “two guys walk into a bar and…” The following is just an example of...
View ArticleWorld Synergy Unveils Its 2012 Likes for Tikes Campaign
While decorating for the holidays last year, World Synergy’s team decided to roll out an idea to test web marketing and social networking for the greater good. We put a name on our experiment–Likes for...
View ArticleWorld Synergy in High Growth Mode
2013 has been a big year so far for World Synergy! With record client growth expanding to customers in now 37 states as well as in Europe, we are proud to say our company now serves over 200 brands and...
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